Where would Spotify and Apple Music be if users could only utilize their services on one platform? Regardless if they were exclusively on phones or computers, the fact is they would not be anywhere as successful as they are in 2024.
The Opportunities An App Presents
The same truth applies to your radio station. If you do not provide your listeners a way to listen and interact with your station anytime and anywhere, you are missing opportunities of all types. Having an app increases listenership, revenue, and overall growth of your station. There are absolutely no downsides.
Notify Users of New Podcasts & Articles With Push Notifications
As a local radio station, you should be taking at least a bit of time to cover local news and weather. It is not a waste of time, and in fact, it’s free advertising for your station, and it gives you the opportunity to advertise your sponsors, a win-win! Podcasts, whether a five minute piece or an hour long extravaganza, are also a way to increase engagement and ad revenue.
The struggle sometimes is competing for space on social media algorithms. But you don’t need to do that if you have an app! Imagine every time you post a new article or podcast, a large chunk of your audience is notified immediately! And when they open the push notification, they see a brief ad from one of your sponsors, or from Google AdMob.
Importance of Having Your Own App
To maximize exposure for your station, promote your content and sponsors, and increase listenership with specifically your station, it’s important to have your own app. Apps are not as scary as they may seem, and your audience will easily find your app! There is no reason to join a large app that hosts dozens, if not hundreds of other radio stations, and be taken advantage of while being able to offer less, and have your revenue shared.
Your App Must Have a 5 Star Design & User Interface in 2024
In 2024, your listeners are being pummeled with music streaming apps. Your app has to be nothing short of amazing to retain users for a long time.
Your live player needs to be in the same league as Spotify, as well as your podcast and article sections. Even your weather section needs to be as good as The Weather Channel’s or no one will use, which we offer!
Many radio station apps in 2024 feel outdated and are stuck in the 2010s with their design quality, and retain few users. BlizzApps has constantly evolving designs and features to meet the needs of users of 2024.
Profitability of Radio Station Apps
Your app could have a flawless design and feature set, but without monetization that is truly going to make it profitable for your station, it’s a dud. The days of having a few banners here and there throughout the app are over. Listeners are used to ads in 2024, and understand why they’re necessary for your success.
As soon as your user launches your app, they will briefly be greeted with a full page ad with a continue to app button at the top. According to ADNIMATION, interstitial ads outperform traditional banner ads by an average of 4,094%. Most radio station app developers do not offer implementation of these high-performing ads, but BlizzApps does.
Another feature that dramatically increases revenue is offering an ad-removal subscription to users who do not wish to see ads. In addition, you can offer subscriber-only content. Your station can set subscription pricing as you see fit! This is another option available with BlizzApps that is rarely available elsewhere.
Investing thousands of dollars upfront in an app is a recipe for disaster that many fall for. Apps do not cost $10-30k like you may have read elsewhere. The reason many apps fail is because of too large of an investment and too much trial and error. You will avoid all of this nonsense with BlizzApps!
Apps Do Not Demand Extra Time
Fortunately in 2024, mostly everything app-related is automatic. Within minutes of publishing your station’s latest content, whether it be on WordPress, Spotify for Podcasts, YouTube, or many other platforms, it will hit your app automatically! This means your station will not need a dedicated app team, and the revenue generated from your app will be almost 100% passive.
Launch Your App in 30 Days
Your radio station’s new or upgraded app will take just 30 days to hit the App Store & Google Play with BlizzApps. We do not charge for an upfront build fee, because we know your station’s app will be a hit, both as soon as it launches, and for years to come!
Your app will have features that users value the most, which are found here. We will integrate branding and color scheme of your station into a beautifully-designed app. And as latest design trends and feature sets shift in coming years, your will will also receive those upgrades!
